I didn't start in tech.
I started in fitness. Built a brand to 200K followers. Then I found the part of running a business that AI could actually fix.
I built a mobility and movement brand to over 200,000 followers on Instagram. Created the content, ran the business, managed the community — all of it. That experience taught me two things: how to build an audience from nothing, and how much of running a business is repetitive work that shouldn't require a human.
Client intake. Scheduling. Follow-ups. Content repurposing. Invoicing. I was doing the same ten tasks on repeat, every week, and none of them needed me specifically. They just needed to get done. When AI tools started getting good, I didn't just use them. I disappeared into them. I'd find a tool, learn it until I hit the edges, then figure out how to connect it to the next one. Automations started replacing the busywork. Then they started replacing entire workflows. I went from saving a few hours a week to rebuilding how I operated from the ground up.
The gap wasn't awareness. It was implementation.
Every business owner I talked to had the same problem I'd had. They were buried in repetitive work, knew AI could probably help, but didn't know where to start — or didn't have time to figure it out.
So I started building systems for other businesses. Not advising. Building. Sitting with teams, mapping their actual workflows, and wiring up automations that eliminated the tasks nobody should be doing manually. The results were immediate and measurable — hours reclaimed every week, fewer errors, faster response times. Not theoretical. Tangible. That's what became Graphite Automation.
Audit
Map your workflows, identify what’s eating your team’s time, and find the highest-ROI automation opportunities.
Build
Wire up custom AI automations that eliminate the manual work — connected to your existing tools, not replacing them.
Train
Sit with your team until the tools are part of how they operate. The best automation is worthless if nobody adopts it.
Why companies choose Graphite.
Practitioner, not advisor.
I’ve built and run my own businesses. I’ve managed the content, the operations, the client work. I build systems I’ve used myself.
Implementation over strategy.
No AI strategy decks. No slide decks full of buzzwords. I build the actual systems and sit with your team until they’re running.
Measurable outcomes.
Hours reclaimed every week, fewer errors, faster response times. Not theoretical — tangible.
Vancouver-based, on-site if needed.
I work with SMBs and mid-market companies across Western Canada. Remote-first, but I’ll be in your office if the work calls for it.
30 minutes. Zero commitment.
Tell us what's slowing your team down. We'll show you exactly where automation fits — and where it doesn't.